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An examination of the globalisation of authorship in publishing in 20 leading marketing journals

Polonsky, Michael, Garma, Romana and Mittelstaedt, John D. 2006, An examination of the globalisation of authorship in publishing in 20 leading marketing journals, European business review, vol. 18, no. 6, pp. 437-456.

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Title An examination of the globalisation of authorship in publishing in 20 leading marketing journals
Author(s) Polonsky, Michael
Garma, Romana
Mittelstaedt, John D.
Journal name European business review
Volume number 18
Issue number 6
Start page 437
End page 456
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2006
ISSN 0955-534X
Keyword(s) globalization
knowledge management
marketing
publishing
research
serials
Summary Purpose – The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global dispersion of publishing.

Design/methodology/approach – The paper uses the method of content analysis where the authorship of all articles in 20 leading marketing journals between 1999 and 2003 is examined. An empirical examination of performance was undertaken across geographic regions. There was also an examination of whether the quality of journal affected regional performance.

Findings – The research found that there is a significant “bias” of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined.

Research limitations/implications – There was no attempt to empirically examine why differences might exist. The study only focused on a sample of 20 English language journals over five years. These journals have been included in studies that list the leading marketing journal for US and European academics.

Practical implications – The research suggests that there may in fact be regional differences in publishing behaviour. It is unclear if these differences relate to variations in the “objectives” of institutions within each country or other factors, such as the North American publish-or-perish mentality. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non-North American perspectives.

Originality/value – While there have been other works examining research performance of institutions, there has been limited examination in marketing on the nation in which authors work and none have used a broad cross-section of journals. This work takes a global “snapshot” of national research performance within marketing.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2006, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016370

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