Making oral presentations : some practical guidelines and suggestions

Polonsky, Michael and Waller, David S. 2004, Making oral presentations : some practical guidelines and suggestions, Marketing review, vol. 4, no. 4, Winter, pp. 431-444.


Title Making oral presentations : some practical guidelines and suggestions
Author(s) Polonsky, Michael
Waller, David S.
Journal name Marketing review
Volume number 4
Issue number 4
Season Winter
Start page 431
End page 444
Publisher Westburn Publishers Ltd
Place of publication Argyll, Scotland
Publication date 2004
ISSN 1469-347X
Keyword(s) oral presentation
effective communication
research process
Summary Clearly presenting research results is an important part of the research process. While research can be presented in written and oral formats, oral communication is a very effective tool for reinforcing key elements and ideas associated with a research project. Oral presentations also provide an opportunity to "sell" findings, use of multi-media and clarify issues for the audience by responding to questions. This paper focuses on oral communication and discusses issues related to "Before the Presentation", "The Presentation", and "Wrapping Up" with the aim to improve the effectiveness of presenting research results.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2004 Westburn Publishers Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016374

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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