Making oral presentations : some practical guidelines and suggestions

Making oral presentations : some practical guidelines and suggestions

Polonsky, Michael and Waller, David S. 2004, Making oral presentations : some practical guidelines and suggestions, Marketing review, vol. 4, no. 4, Winter, pp. 431-444.

Title	Making oral presentations : some practical guidelines and suggestions
Author(s)	Polonsky, Michael Waller, David S.
Journal name	Marketing review
Volume number	4
Issue number	4
Season	Winter
Start page	431
End page	444
Publisher	Westburn Publishers Ltd
Place of publication	Argyll, Scotland
Publication date	2004
ISSN	1469-347X
Keyword(s)	oral presentation effective communication research process
Summary	Clearly presenting research results is an important part of the research process. While research can be presented in written and oral formats, oral communication is a very effective tool for reinforcing key elements and ideas associated with a research project. Oral presentations also provide an opportunity to "sell" findings, use of multi-media and clarify issues for the audience by responding to questions. This paper focuses on oral communication and discusses issues related to "Before the Presentation", "The Presentation", and "Wrapping Up" with the aim to improve the effectiveness of presenting research results.
Language	eng
Field of Research	150599 Marketing not elsewhere classified
HERDC Research category	C1.1 Refereed article in a scholarly journal
ERA Research output type	C Journal article
Copyright notice	©2004 Westburn Publishers Ltd.
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30016374

Document type:	Journal Article
Collections:	School of Management and Marketing Higher Education Research Group

Access Statistics:	532 Abstract Views - Detailed Statistics
Created:	Mon, 18 May 2009, 11:10:11 EST by Leanne Swaneveld

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