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Making oral presentations : some practical guidelines and suggestions Polonsky, Michael and Waller, David S. 2004, Making oral presentations : some practical guidelines and suggestions, Marketing review, vol. 4, no. 4, Winter, pp. 431-444. Title Making oral presentations : some practical guidelines and suggestions Author(s) Polonsky, Michael Waller, David S. Journal name Marketing review Volume number 4 Issue number 4 Season Winter Start page 431 End page 444 Publisher Westburn Publishers Ltd Place of publication Argyll, Scotland Publication date 2004 ISSN 1469-347X Keyword(s) oral presentation effective communication research process Summary Clearly presenting research results is an important part of the research process. While research can be presented in written and oral formats, oral communication is a very effective tool for reinforcing key elements and ideas associated with a research project. Oral presentations also provide an opportunity to "sell" findings, use of multi-media and clarify issues for the audience by responding to questions. This paper focuses on oral communication and discusses issues related to "Before the Presentation", "The Presentation", and "Wrapping Up" with the aim to improve the effectiveness of presenting research results. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2004 Westburn Publishers Ltd. Persistent URL http://hdl.handle.net/10536/DRO/DU:30016374 Document type: Journal Article Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 18 May 2009, 11:10:13 EST Mon, 18 May 2009, 11:10:59 EST Fri, 12 Jun 2009, 10:02:34 EST Tue, 28 Jul 2009, 09:55:21 EST Mon, 07 Dec 2009, 13:30:21 EST Filtered Full Access Statistics: 543 Abstract Views  -  Detailed Statistics Created: Mon, 18 May 2009, 11:10:11 EST by Leanne Swaneveld

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