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Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis

Polonsky, Michael and Polonsky, Clair 2006, Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis, in 2006 AMA educators' proceedings : Enhancing knowledge development in marketing, American Marketing Association, Chicago, IL, pp. 338-344.

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Title Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis
Author(s) Polonsky, Michael
Polonsky, Clair
Conference name AMA Summer Educators Conference (2006 : Chicago, Illinois)
Conference location Chicago, Ill.
Conference dates August 4-7, 2006
Title of proceedings 2006 AMA educators' proceedings : Enhancing knowledge development in marketing
Editor(s) Grewal, Dhruv
Levy, Michael
Krishnan, R.
Publication date 2006
Conference series American Marketing Association Summer Educators Conference
Start page 338
End page 344
Publisher American Marketing Association
Place of publication Chicago, IL
Summary This paper examines the degree to which articles appearing in JM, JMR, and JCR cite different types of references (journals, books, book chapters, conference proceedings, professional and popular press, and “others”) between 1975 and 2003. The results suggest that the number of citations to journals articles has increased over time and there have been significant falls in reference to non-journal sources of materials. References to some non-journal sources (i.e., newspaper and professional materials) have increased in JCR and JMR, but decreased in JM. The impact of shifts in the types of citation materials on knowledge development is also discussed.
Notes Reproduced with the specific permission of the copyright owner. ---------- Article published on page 338 of attached pdf.
ISBN 0877573220
9780877573227
ISSN 0888-1839
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2006, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016377

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.