Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis
Polonsky, Michael and Polonsky, Clair 2006, Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis, in 2006 AMA educators' proceedings : Enhancing knowledge development in marketing, American Marketing Association, Chicago, IL, pp. 338-344.
American Marketing Association Summer Educators Conference
Start page
338
End page
344
Publisher
American Marketing Association
Place of publication
Chicago, IL
Summary
This paper examines the degree to which articles appearing in JM, JMR, and JCR cite different types of references (journals, books, book chapters, conference proceedings, professional and popular press, and “others”) between 1975 and 2003. The results suggest that the number of citations to journals articles has increased over time and there have been significant falls in reference to non-journal sources of materials. References to some non-journal sources (i.e., newspaper and professional materials) have increased in JCR and JMR, but decreased in JM. The impact of shifts in the types of citation materials on knowledge development is also discussed.
Notes
Reproduced with the specific permission of the copyright owner. ---------- Article published on page 338 of attached pdf.
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.