Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis
Polonsky, Michael and Polonsky, Clair 2006, Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis, in 2006 AMA educators' proceedings : Enhancing knowledge development in marketing, American Marketing Association, Chicago, IL, pp. 338-344.
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2006 AMA educators' proceedings : Enhancing knowledge development in marketing
Grewal, Dhruv Levy, Michael Krishnan, R.
American Marketing Association Summer Educators Conference
American Marketing Association
Place of publication
This paper examines the degree to which articles appearing in JM, JMR, and JCR cite different types of references (journals, books, book chapters, conference proceedings, professional and popular press, and “others”) between 1975 and 2003. The results suggest that the number of citations to journals articles has increased over time and there have been significant falls in reference to non-journal sources of materials. References to some non-journal sources (i.e., newspaper and professional materials) have increased in JCR and JMR, but decreased in JM. The impact of shifts in the types of citation materials on knowledge development is also discussed.
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