Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?

Wong, Chui Yim, Polonsky, Michael and Garma, Romana 2006, Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?, in AMS/KAMS 2006 : Cultural perspectives in marketing conference, Academy of Marketing Science/Korean Academy of Marketing Science, Seoul, Korea, pp. 14-26.

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Title Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?
Author(s) Wong, Chui Yim
Polonsky, Michael
Garma, Romana
Conference name Academy of Marketing Science/Korean Academy of Marketing Science. Conference (2006 : Seoul, Korea)
Conference location Seoul, Korea
Conference dates 12 - 15 July 2006
Title of proceedings AMS/KAMS 2006 : Cultural perspectives in marketing conference
Editor(s) Moon, Junyean
Publication date 2006
Conference series Academy of Marketing Science/Korean Academy of Marketing Science Conference
Start page 14
End page 26
Total pages 13
Publisher Academy of Marketing Science/Korean Academy of Marketing Science
Place of publication Seoul, Korea
Notes Published in The Sunway Academic Journal, 4: 14-26.
ISSN 1823-500X
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, Korean Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016378

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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