How is social impact measured in the nonprofit sector? A preliminary review of approaches

Landreth-Grau, S. and Polonsky, M. 2006, How is social impact measured in the nonprofit sector? A preliminary review of approaches, in MPPC 2006 : 2006 AMA Marketing and Public Policy Conference, American Marketing Association, Chicago, Ill., pp. 206-212.


Title How is social impact measured in the nonprofit sector? A preliminary review of approaches
Author(s) Landreth-Grau, S.
Polonsky, M.
Conference name Marketing and Public Policy. Conference (2006 : Long Beach, California)
Conference location Long Beach, California
Conference dates 8-10 Jun. 2006
Title of proceedings MPPC 2006 : 2006 AMA Marketing and Public Policy Conference
Editor(s) [Unknown]
Publication date 2006
Conference series Marketing and Public Policy Conference
Start page 206
End page 212
Total pages 7
Publisher American Marketing Association
Place of publication Chicago, Ill.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016379

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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