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How is social impact measured in the nonprofit sector? A preliminary review of approaches

Landreth-Grau, S. and Polonsky, M. 2006, How is social impact measured in the nonprofit sector? A preliminary review of approaches, in MPPC 2006 : 2006 AMA Marketing and Public Policy Conference, American Marketing Association, Chicago, Ill., pp. 206-212.


Title How is social impact measured in the nonprofit sector? A preliminary review of approaches
Author(s) Landreth-Grau, S.
Polonsky, M.
Conference name Marketing and Public Policy Conference (2006 : Long Beach, California)
Conference location Long Beach, California
Conference dates 8-10 Jun. 2006
Title of proceedings MPPC 2006 : 2006 AMA Marketing and Public Policy Conference
Editor(s) [Unknown]
Publication date 2006
Start page 206
End page 212
Publisher American Marketing Association
Place of publication Chicago, Ill.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type X Not reportable
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016379

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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Created: Mon, 18 May 2009, 13:47:41 EST by Leanne Swaneveld