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Service blueprinting in the nonprofit sector : a case study

Polonsky, Michael Jay and Sargeant, Adrian 2005, Service blueprinting in the nonprofit sector : a case study, in AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Academy Of Marketing Science, Coral Gables, Fla., pp. 1-5.

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Title Service blueprinting in the nonprofit sector : a case study
Author(s) Polonsky, Michael Jay
Sargeant, Adrian
Conference name Academy of Marketing Science. Conference (2005 : Tampa, Fla.)
Conference location Tampa, Fla.
Conference dates 25–28 May 2005
Title of proceedings AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy
Editor(s) Spotts, Harlan E.
Publication date 2005
Conference series Academy of Marketing Science Conference
Start page 1
End page 5
Publisher Academy Of Marketing Science
Place of publication Coral Gables, Fla.
Summary This paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0939783274
9780939783274
ISSN 0149-7421
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2005, Academy Of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016382

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