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Service blueprinting in the nonprofit sector : a case study Polonsky, Michael Jay and Sargeant, Adrian 2005, Service blueprinting in the nonprofit sector : a case study, in AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Academy Of Marketing Science, Coral Gables, Fla., pp. 1-5. Attached Files Name Description MIMEType Size Downloads polonsky-serviceblueprinting-2005.pdf Author's post print application/pdf 68.82KB 377 Title Service blueprinting in the nonprofit sector : a case study Author(s) Polonsky, Michael Jay Sargeant, Adrian Conference name Academy of Marketing Science. Conference (2005 : Tampa, Fla.) Conference location Tampa, Fla. Conference dates 25–28 May 2005 Title of proceedings AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy Editor(s) Spotts, Harlan E. Publication date 2005 Conference series Academy of Marketing Science Conference Start page 1 End page 5 Publisher Academy Of Marketing Science Place of publication Coral Gables, Fla. Summary This paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting. Notes Reproduced with the specific permission of the copyright owner. ISBN 0939783274 9780939783274 ISSN 0149-7421 Language eng Field of Research 150399 Business and Management not elsewhere classified HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2005, Academy Of Marketing Science Persistent URL http://hdl.handle.net/10536/DRO/DU:30016382 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 18 May 2009, 14:42:23 EST Mon, 18 May 2009, 14:44:34 EST Mon, 18 May 2009, 14:45:54 EST Wed, 17 Feb 2010, 08:48:33 EST Thu, 29 Apr 2010, 14:44:25 EST Thu, 29 Apr 2010, 14:55:10 EST Fri, 16 Mar 2012, 16:48:47 EST Filtered Full Access Statistics: 359 Abstract Views, 377 File Downloads  -  Detailed Statistics Created: Mon, 18 May 2009, 14:42:21 EST by Leanne Swaneveld

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.