Service blueprinting in the nonprofit sector : a case study
Polonsky, Michael Jay and Sargeant, Adrian 2005, Service blueprinting in the nonprofit sector : a case study, in AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Academy Of Marketing Science, Coral Gables, Fla., pp. 1-5.
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AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy
Spotts, Harlan E.
Academy of Marketing Science Conference
Academy Of Marketing Science
Place of publication
Coral Gables, Fla.
This paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.
Reproduced with the specific permission of the copyright owner.
Field of Research
150399 Business and Management not elsewhere classified
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