Deakin home > Deakin University Library > Deakin Research Online > Service blueprinting in the nonprofit sector : a case study
Openly accessible

Service blueprinting in the nonprofit sector : a case study

Polonsky, Michael Jay and Sargeant, Adrian 2005, Service blueprinting in the nonprofit sector : a case study, in AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Academy Of Marketing Science, Coral Gables, Fla., pp. 1-5.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads
polonsky-serviceblueprinting-2005.pdf Author's post print application/pdf 68.82KB 337

Title Service blueprinting in the nonprofit sector : a case study
Author(s) Polonsky, Michael Jay
Sargeant, Adrian
Conference name Academy of Marketing Science. Conference (2005 : Tampa, Fla.)
Conference location Tampa, Fla.
Conference dates 25–28 May 2005
Title of proceedings AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy
Editor(s) Spotts, Harlan E.
Publication date 2005
Conference series Academy of Marketing Science Conference
Start page 1
End page 5
Publisher Academy Of Marketing Science
Place of publication Coral Gables, Fla.
Summary This paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0939783274
9780939783274
ISSN 0149-7421
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2005, Academy Of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016382

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 342 Abstract Views, 337 File Downloads  -  Detailed Statistics
Created: Mon, 18 May 2009, 14:42:21 EST by Leanne Swaneveld