Stakeholder thinking in marketing : guest editorial

Polonsky, Michael 2005, Stakeholder thinking in marketing : guest editorial, European journal of marketing, vol. 39, no. 9-10, pp. 953-955.

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Title Stakeholder thinking in marketing : guest editorial
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael
Journal name European journal of marketing
Volume number 39
Issue number 9-10
Start page 953
End page 955
Publisher MCB University Press (Emerald)
Place of publication Bradford, England
Publication date 2005
ISSN 0309-0566
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C2.1 Other contribution to refereed journal
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Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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