Stakeholder thinking in marketing : guest editorial

Polonsky, Michael 2005, Stakeholder thinking in marketing : guest editorial, European journal of marketing, vol. 39, no. 9-10, pp. 953-955.


Title Stakeholder thinking in marketing : guest editorial
Author(s) Polonsky, Michael
Journal name European journal of marketing
Volume number 39
Issue number 9-10
Start page 953
End page 955
Publisher MCB University Press (Emerald)
Place of publication Bradford, England
Publication date 2005
ISSN 0309-0566
1758-7123
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C2.1 Other contribution to refereed journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016384

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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