Driza-Bone : Keeping Driza-Bone in a dry land, yet going global case studies

Bakalis, Steve and Polonsky, Michael 2006, Driza-Bone : Keeping Driza-Bone in a dry land, yet going global case studies, in Next step the world : resources for higher education, Austrade, Canberra, A.C.T., pp.55-73.

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Title Driza-Bone : Keeping Driza-Bone in a dry land, yet going global case studies
Author(s) Bakalis, Steve
Polonsky, Michael
Title of book Next step the world : resources for higher education
Editor(s) Derigo, Leigh
Sanders, Ian
Conroy, Kate
Publication date 2006
Chapter number 3
Total chapters 6
Start page 55
End page 73
Total pages 19
Publisher Austrade
Place of Publication Canberra, A.C.T.
Notes Access this case study on page 60 of the attached pdf.
ISBN 0977576205
9780977576203
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2006 Commonwealth of Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016388

Document type: Book Chapter
Collections: School of Management and Marketing
Higher Education Research Group
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