Designing and managing a research project : a business student's guide

Polonsky, Michael and Waller, David S. 2005, Designing and managing a research project : a business student's guide Sage Publications, Thousand Oaks, Calif..

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Title Designing and managing a research project : a business student's guide
Author(s) Polonsky, Michael
Waller, David S.
Publication date 2005
Total pages ix, 232 p.
Publisher Sage Publications
Place of Publication Thousand Oaks, Calif.
Keyword(s) business
research
methodology
Summary This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.
Notes Pt. I. The foundations -- Ch. 1. Introduction -- Ch. 2. Choosing a topic -- Ch. 3. The role of the supervisor -- Ch. 4. Group dynamics and the role of conflict -- Ch. 5. Ethical considerations -- Pt. II. Undertaking the research -- Ch. 6. Planning the research process -- Ch. 7. Literature review -- Ch. 8. Data gathering -- Ch. 9. Qualitative data analysis -- Ch. 10. Quantitative data analysis -- Ch. 11. Establishing recommendations -- Pt. III. Communicating the results -- Ch. 12. Presenting the results -- Ch. 13. Writing the report -- Ch. 14. Oral presentations -- Ch. 15. Concluding remarks.
ISBN 0761922490
9780761922490
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category A1.1 Books - authored - research
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016391

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