This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.
Pt. I. The foundations -- Ch. 1. Introduction -- Ch. 2. Choosing a topic -- Ch. 3. The role of the supervisor -- Ch. 4. Group dynamics and the role of conflict -- Ch. 5. Ethical considerations -- Pt. II. Undertaking the research -- Ch. 6. Planning the research process -- Ch. 7. Literature review -- Ch. 8. Data gathering -- Ch. 9. Qualitative data analysis -- Ch. 10. Quantitative data analysis -- Ch. 11. Establishing recommendations -- Pt. III. Communicating the results -- Ch. 12. Presenting the results -- Ch. 13. Writing the report -- Ch. 14. Oral presentations -- Ch. 15. Concluding remarks.
Field of Research
150399 Business and Management not elsewhere classified
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