Teaching and learning intercultural awareness in international business from multimedia case studies
Bakalis, S., Polonsky, Michael and Joiner, T. 2007, Teaching and learning intercultural awareness in international business from multimedia case studies, in Intercultural communication competence : implications for learning and teaching in a globalized world, Macmillan India, Dehli, India, pp.76-91.
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Intercultural communication competence : implications for learning and teaching in a globalized world
Editor(s)
Schmalzer, Thomas Apfelthaler, G. Hansen, K. Singh, R.
Publication date
2007
Series
Learn international
Chapter number
5
Total chapters
13
Start page
76
End page
91
Total pages
16
Publisher
Macmillan India
Place of Publication
Dehli, India
Summary
Notes
Originally presented at the International Conference on Intercultural Communication, Graz, Austria, 2007.
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ISBN
0230633609 9780230633605
Language
eng
Field of Research
150399 Business and Management not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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