Green marketing and green consumers : exploring the myths

Connolly, John, McDonagh, Pierre, Polonsky, Michael and Prothero, Andrea 2006, Green marketing and green consumers : exploring the myths, in International handbook on environmental technology management, Edward Elgar, Cheltenham, England, pp.251-268.

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Title Green marketing and green consumers : exploring the myths
Author(s) Connolly, John
McDonagh, Pierre
Polonsky, Michael
Prothero, Andrea
Title of book International handbook on environmental technology management
Editor(s) Marinova, Dora
Annandale, David
Phillimore, John
Publication date 2006
Series Elgar original reference
Chapter number 16
Total chapters 36
Start page 251
End page 268
Total pages 18
Publisher Edward Elgar
Place of Publication Cheltenham, England
ISBN 184064687X
9781840646870
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ┬ęDora Marinova, David Annandale and John Phillimore 2006 Copyright in chapter 6 is retained by the author L. Hunter Lovins
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016393

Document type: Book Chapter
Collections: School of Management and Marketing
Higher Education Research Group
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