Special events in the nonprofit sector O'Mahony, Barry and Polonsky, Michael 2006, Special events in the nonprofit sector. In Wymer, Walter Jr., Knowles, Patricia and Gomes, Roger (ed), Nonprofit marketing : marketing management for charitable and nongovernmental organizations, Sage Publications, Thousand Oaks, Calif., pp.246-273. Attached Files Name Description MIMEType Size Downloads Title Special events in the nonprofit sector Author(s) O'Mahony, Barry Polonsky, Michael orcid.org/0000-0003-2395-1311 Title of book Nonprofit marketing : marketing management for charitable and nongovernmental organizations Editor(s) Wymer, Walter Jr. Knowles, Patricia Gomes, Roger Publication date 2006 Chapter number 9 Total chapters 12 Start page 246 End page 273 Total pages 28 Publisher Sage Publications Place of Publication Thousand Oaks, Calif. Summary Learning Objectives On completion of this chapter; thereader will • Define special events and understand the role of special events in the nonprofit sector • Describe the different types of nonprofit events • Describe the factors that influence the objectives of special events • Understand the issues involved in producing special events • Understand the risks associated with hosting special events • Describe the procedures involved in managing special events • Understand the importance of marketing and public relations for special events in the nonprofit sector Notes Content Opening Vignette: The Great Victorian Bike Ride 247 Special Events: Definition, Rationale, Planning, and Design 247 Scope of Events~in the Nonprofit Sector 252 Objectives of Special Events 254 Strategic Issues in Producing Special Events 258 Managing Special Events 268 Marketing and Promoting Special Events 269 Evaluating Special Events 273 ISBN 1412909236 9781412909235 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category B1.1 Book chapter ERA Research output type B Book chapter Copyright notice ©2006, Sage Publications Persistent URL http://hdl.handle.net/10536/DRO/DU:30016394 Document type: Book Chapter Collections: School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 19 May 2009, 12:12:21 EST Tue, 19 May 2009, 12:13:45 EST Fri, 12 Jun 2009, 11:06:42 EST Wed, 17 Jun 2009, 17:39:30 EST Thu, 23 Jul 2009, 14:26:39 EST Thu, 23 Jul 2009, 14:34:45 EST Thu, 23 Jul 2009, 14:40:20 EST Thu, 23 Jul 2009, 14:48:02 EST Fri, 24 Jul 2009, 14:50:45 EST Mon, 02 Nov 2009, 13:15:51 EST Mon, 02 Nov 2009, 13:19:31 EST Thu, 19 Nov 2009, 13:12:27 EST Thu, 10 Dec 2009, 15:06:23 EST Thu, 10 Dec 2009, 15:07:36 EST Fri, 11 Dec 2009, 11:12:19 EST Fri, 11 Dec 2009, 11:13:29 EST Wed, 15 Feb 2012, 15:00:38 EST Wed, 15 Feb 2012, 15:03:03 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 654 Abstract Views, 8 File Downloads  -  Detailed Statistics Created: Tue, 19 May 2009, 12:12:18 EST by Leanne Swaneveld

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