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Special events in the nonprofit sector

O'Mahony, Barry and Polonsky, Michael 2006, Special events in the nonprofit sector, in Nonprofit marketing : marketing management for charitable and nongovernmental organizations, Sage Publications, Thousand Oaks, Calif., pp.246-273.

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Title Special events in the nonprofit sector
Author(s) O'Mahony, Barry
Polonsky, Michael
Title of book Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Editor(s) Wymer, Walter Jr.
Knowles, Patricia
Gomes, Roger
Publication date 2006
Chapter number 9
Total chapters 12
Start page 246
End page 273
Total pages 28
Publisher Sage Publications
Place of Publication Thousand Oaks, Calif.
Summary Learning Objectives
On completion of this chapter; thereader will
• Define special events and understand the role of special events in the
nonprofit sector
• Describe the different types of nonprofit events
• Describe the factors that influence the objectives of special events
• Understand the issues involved in producing special events
• Understand the risks associated with hosting special events
• Describe the procedures involved in managing special events
• Understand the importance of marketing and public relations for special events in the nonprofit sector
Notes Content Opening Vignette: The Great Victorian Bike Ride 247 Special Events: Definition, Rationale, Planning, and Design 247 Scope of Events~in the Nonprofit Sector 252 Objectives of Special Events 254 Strategic Issues in Producing Special Events 258 Managing Special Events 268 Marketing and Promoting Special Events 269 Evaluating Special Events 273
ISBN 1412909236
9781412909235
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2006, Sage Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016394

Document type: Book Chapter
Collections: School of Management and Marketing
Higher Education Research Group
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