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Industries, artists, friends and fans : marketing young adult fictions online

Rutherford, Leonie 2009, Industries, artists, friends and fans : marketing young adult fictions online, First Monday, vol. 14, no. 4, pp. 1-9.

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Title Industries, artists, friends and fans : marketing young adult fictions online
Author(s) Rutherford, Leonie
Journal name First Monday
Volume number 14
Issue number 4
Start page 1
End page 9
Total pages 9
Publisher Munksgaard International Publishers
Place of publication Copenhagen, Demark
Publication date 2009-04-04
ISSN 1396-0458
1396-0466
Summary The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.
Language eng
Field of Research 200599 Literary Studies not elsewhere classified
200102 Communication Technology and Digital Media Studies
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2009, Leonie Margaret Rutherford
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016495

Document type: Journal Article
Collections: School of Communication and Creative Arts
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