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Implementing elements of Schon's reflective practitioner in an undergraduate public relations program

Sheehan, Mark 2008, Implementing elements of Schon's reflective practitioner in an undergraduate public relations program, in ANZCA 08 : Power and Place : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008, Massey University, Department of Communication, Journalism & Marketing, Wellington, N.Z., pp. 1-13.

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Title Implementing elements of Schon's reflective practitioner in an undergraduate public relations program
Author(s) Sheehan, Mark
Conference name Australian and New Zealand College of Anaesthetists. Annual Scientific Meeting (2008 : Wellington, N.Z.)
Conference location Wellington, New Zealand
Conference dates 9-11 July 2008
Title of proceedings ANZCA 08 : Power and Place : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008
Editor(s) Tilley, Elspeth
Publication date 2008
Conference series Australian and New Zealand College of Anaesthetists Scientific Meeting
Start page 1
End page 13
Total pages 13
Publisher Massey University, Department of Communication, Journalism & Marketing
Place of publication Wellington, N.Z.
Summary While the internship unit in a public relations degree is often viewed as the foremost area of experiential learning it can fail to deliver significant learning outcomes for student and teacher. This paper explores the use of other activity-based learning (ABL) methods as implemented in the Deakin University public relations undergraduate degree. The paper applies Donald Schon's concept of the reflective practitioner to learning undertaken in an internship unit and compares this application to two other units where ABL is used and the focus is on creating a client-professional relationship. For the purpose of this paper information was analysed using the 2006 on-campus cohort only. The cohort was further refined to include those students who successfully completed the degree of BA in public relations. Student internship evaluation forms and unit records were viewed to gain statistical information.
Notes Articles submitted for ANZCA08 remain the copyright of the author, but authors by virtue of submission agree to grant the Department of Communication, Journalism & Marketing at Massey University a copyright license to permanently display the article online for public viewing as part of this conference proceedings, and to grant the National Library of Australia a copyright licence to include the ANZCA08 Proceedings in the PANDORA Archive for permanent public access and online viewing. Articles first published in this ANZCA08 proceedings may subsequently be published elsewhere by authors, provided the next version acknowledges this original publication in the ANZCA08 refereed proceedings.
ISSN 1179-0199
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Copyright notice ©2008, The Author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016576

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.