Global and regional dispersion of publishing in the field of international marketing

Polonsky, Michael and Ringer, Allison 2009, Global and regional dispersion of publishing in the field of international marketing, Journal of global marketing, vol. 22, no. 2, pp. 155-172, doi: 10.1080/08911760902766005.

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Title Global and regional dispersion of publishing in the field of international marketing
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael
Ringer, AllisonORCID iD for Ringer, Allison
Journal name Journal of global marketing
Volume number 22
Issue number 2
Start page 155
End page 172
Total pages 18
Publisher Haworth Press
Place of publication New York, N.Y.
Publication date 2009-04
ISSN 0891-1762
Keyword(s) international marketing
academic publishing
global and regional dispersion
Summary This paper empirically examines the research productivity of academic institutions in the leading international marketing journals, leading generalist marketing journals, and leading international business journals between the years 1999 and 2003 from a regional and country-specific perspective. The research found that across the three groups of journals, the majority of works were authored by academics at institutions located in North America, although North Americans contribute significantly less in the international marketing and international business journals than leading generalist marketing journals. The findings suggest that there is a broadening of non-U.S. influence within the international marketing and international business journals, which should lead to a broadening of international marketing theory.
Language eng
DOI 10.1080/08911760902766005
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2009, Taylor & Francis
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Created: Fri, 10 Jul 2009, 14:05:51 EST by Lee-Ann Stones

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