Audience experience : measuring quality in the performing arts
Radbourne, Jennifer, Johanson, Katya, Glow, Hilary and White, Tabitha R. 2009, Audience experience : measuring quality in the performing arts, International journal of arts management, vol. 11, no. 3, Spring, pp. 16-29.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
Traditional measures of quality in the performing arts include critical reviews, awards, attendance data, the reputation of the director, company or lead performers, and attributions of success such as festival participation or sponsorship and grants. However, the recent literature on audience values, quest for authenticity and the personal experience suggests the need for empirical research into the capacity of the audience experience as an appropriate and important measure of quality in the performing arts. The authors use primary research with performing arts audiences to explore notions of quality, audience risk and audience experience to redefine the quality-measurement paradigm.
Reproduced with the specific permission of the copyright owner.
Field of Research
150312 Organisational Planning and Management
Socio Economic Objective
910499 Management and Productivity not elsewhere classified
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact firstname.lastname@example.org.