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Audience experience : measuring quality in the performing arts

Radbourne, Jennifer, Johanson, Katya, Glow, Hilary and White, Tabitha R. 2009, Audience experience : measuring quality in the performing arts, International journal of arts management, vol. 11, no. 3, Spring, pp. 16-29.

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Title Audience experience : measuring quality in the performing arts
Author(s) Radbourne, Jennifer
Johanson, Katya
Glow, Hilary
White, Tabitha R.
Journal name International journal of arts management
Volume number 11
Issue number 3
Season Spring
Start page 16
End page 29
Total pages 14
Publisher Ecole des Hautes Etudes Commerciales
Place of publication Montreal, Quebec
Publication date 2009
ISSN 1480-8986
Keyword(s) performing arts
quality
measurement
audiences experience
audience risk
Summary Traditional measures of quality in the performing arts include critical reviews, awards, attendance data, the reputation of the director, company or lead performers, and attributions of success such as festival participation or sponsorship and grants. However, the recent literature on audience values, quest for authenticity and the personal experience suggests the need for empirical research into the capacity of the audience experience as an appropriate and important measure of quality in the performing arts. The authors use primary research with performing arts audiences to explore notions of quality, audience risk and audience experience to redefine the quality-measurement paradigm.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150312 Organisational Planning and Management
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2009, Ecole des Hautes Etudes Commerciales
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016687

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