Principles of marketing

Kotler, Philip, Adam, Stewart, Denize, Sarah and Armstrong, Gary 2009, Principles of marketing, 4th ed., Pearson Education Australia, Frenchs Forest, N. S. W..

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Title Principles of marketing
Author(s) Kotler, Philip
Adam, Stewart
Denize, Sarah
Armstrong, Gary
Publication date 2009
Total pages xii, 627 p.
Publisher Pearson Education Australia
Place of Publication Frenchs Forest, N. S. W.
Keyword(s) Marketing
Marketing -- Management
Summary This new edition retains ints authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. Stewart Adam, Deakin University; Sara Denize, University of Western Sydney, Australia.
ISBN 9781442500419
Edition 4th
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category A3 Revision/new edition
HERDC collection year 2008
Copyright notice ©2009, Pearson Education
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016693

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