Environmental marketing

Polonsky, Michael 2009, Environmental marketing, in Business management and environmental stewardship : environmental thinking as a prelude to management action, Palgrave Macmillan, Houndsmill, England, pp.118-137.

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Title Environmental marketing
Author(s) Polonsky, Michael
Title of book Business management and environmental stewardship : environmental thinking as a prelude to management action
Editor(s) Staib, Robert
Publication date 2009
Chapter number 7
Total chapters 14
Start page 118
End page 137
Total pages 20
Publisher Palgrave Macmillan
Place of Publication Houndsmill, England
ISBN 9780230535619
0230535615
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 861602 Consumer Electronic Equipment (excl. Communication Equipment)
HERDC Research category B1 Book chapter
HERDC collection year 2009
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016696

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