Marketing relationnel

Gombault, Anne and Rentschler, Ruth 2009, Marketing relationnel, in L'AlphaBEM des industries créatives, Bordeaux Ecole de Management, BEM, [Bordeaux, France].

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Title Marketing relationnel
Translated title Marketing relationships
Author(s) Gombault, Anne
Rentschler, Ruth
Title of book L'AlphaBEM des industries créatives
Editor(s) Gombault, Anne
Pécheux, Florine-Livat
Durrieu, François
Publication date 2009
Publisher Bordeaux Ecole de Management, BEM
Place of Publication [Bordeaux, France]
Notes Vous pouvez commander l'ouvrage par mail: cerebem@bem.edu
You can order the book by mail: cerebem@bem.edu
ISBN 9782950967664
Language fre
Field of Research 199999 Studies in Creative Arts and Writing not elsewhere classified
Socio Economic Objective 950104 The Creative Arts (incl. Graphics and Craft)
HERDC Research category D2 Reference work
HERDC collection year 2009
Copyright notice ©2009, BEM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016724

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Thu, 23 Jul 2009, 16:57:05 EST by Lee-Ann Stones