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Assessing perceived destination image and brand equity through web 2.0

Sood, Suresh, Woodside, Arch, Kattiyapornpong, Uraiporn and Miller, Kenneth 2009, Assessing perceived destination image and brand equity through web 2.0, in TTRA 2009 : Catch the wave : Proceedings of the 40th annual conference, [Travel and Tourism Research Association], [Honolulu, Hawaii].

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Title Assessing perceived destination image and brand equity through web 2.0
Author(s) Sood, Suresh
Woodside, Arch
Kattiyapornpong, Uraiporn
Miller, Kenneth
Conference name Travel and Tourism Research Association Conference (40th : 2009 : Honolulu, Hawaii)
Conference location Honolulu, Hawaii
Conference dates 21-24 June 2009
Title of proceedings TTRA 2009 : Catch the wave : Proceedings of the 40th annual conference
Publication date 2009
Publisher [Travel and Tourism Research Association]
Place of publication [Honolulu, Hawaii]
Summary Social media technologies of Web 2.0 play an increasingly important role in destination brand management practice and the consumer selection of destinations. Consumers freely discuss their travel stories, travel recommendations, travel experiences and attitudes through blogs, forums and social media. This material is read and added to by millions of people and the content has a role in determining the image of a travel destination. Therefore it is critical that destination brand managers understand what is being discussed and written about their destination. What is the content of the Web 2.0 discussions? What are the attributes, associations, experiences, connotations, connections, contexts and ramifications?
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 900399 Tourism not elsewhere classified
HERDC Research category E3 Extract of paper
HERDC collection year 2009
Copyright notice ©2009, TTRA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016730

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Fri, 24 Jul 2009, 13:57:06 EST by Lee-Ann Stones

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