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Exploring US consumers understanding of carbon offsets

Polonsky, Michael, Grau, Stacy Landreth and Garma, Romana 2009, Exploring US consumers understanding of carbon offsets, in AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science, Academy of Marketing Science, Coral Gables, Fla., pp. 14-18.

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Title Exploring US consumers understanding of carbon offsets
Author(s) Polonsky, Michael
Grau, Stacy Landreth
Garma, Romana
Conference name Academy of Marketing Science. Conference (2009 : Baltimore, Maryland)
Conference location Baltimore, Maryland
Conference dates 20-23 May 2009
Title of proceedings AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science
Editor(s) Robinson, Leroy Jr.
Publication date 2009
Conference series Academy of Marketing Science Conference
Start page 14
End page 18
Total pages 5
Publisher Academy of Marketing Science
Place of publication Coral Gables, Fla.
Summary This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The findings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required.
Notes
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ISBN 0939783290
ISSN 0149-7421
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2009
Copyright notice ©2009, AMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016732

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Created: Fri, 24 Jul 2009, 15:41:18 EST by Lee-Ann Stones