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Research methods for media and communication

Weerakkody, Niranjala 2008, Research methods for media and communication, Oxford University Press, South Melbourne, Vic.

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Title Research methods for media and communication
Author(s) Weerakkody, Niranjala
Publication date 2008
Total pages ix, 308 p
Publisher Oxford University Press
Place of Publication South Melbourne, Vic
Keyword(s) Mass media -- Research -- Methodology.
Communication -- Research.
Media & communication studies.
Social research & statistics.
Summary A user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to media studies, communication, journalism, public relations and advertising. Author from Deakin University, Australia.
ISBN 9780195560442
Language eng
Field of Research 190399 Journalism and Professional Writing not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category A2 Authored - other
HERDC collection year 2008
Copyright notice ©2008, Oxford University Press
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Document type: Book
Collection: School of Communication and Creative Arts
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