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Relationship marketing in the arts : the new evoked authenticity

Rentschler, Ruth and Radbourne, Jennifer 2008, Relationship marketing in the arts : the new evoked authenticity, in The Routledge companion to nonprofit marketing, Routledge, London, England, pp.241-252.

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Title Relationship marketing in the arts : the new evoked authenticity
Author(s) Rentschler, Ruth
Radbourne, Jennifer
Title of book The Routledge companion to nonprofit marketing
Editor(s) Sargeant, Adrian
Wymer, Walter
Publication date 2008
Series Routledge companions
Chapter number 14
Total chapters 25
Start page 241
End page 252
Total pages 12
Publisher Routledge
Place of Publication London, England
ISBN 9780415417273
0415417279
0203936027
9780203936023
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016917

Document type: Book Chapter
Collection: School of Management and Marketing
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