Relationship marketing in the arts : the new evoked authenticity

Rentschler, Ruth and Radbourne, Jennifer 2008, Relationship marketing in the arts : the new evoked authenticity. In Sargeant, Adrian and Wymer, Walter (ed), The Routledge companion to nonprofit marketing, Routledge, London, England, pp.241-252.

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Title Relationship marketing in the arts : the new evoked authenticity
Author(s) Rentschler, Ruth
Radbourne, Jennifer
Title of book The Routledge companion to nonprofit marketing
Editor(s) Sargeant, Adrian
Wymer, Walter
Publication date 2008
Series Routledge companions
Chapter number 14
Total chapters 25
Start page 241
End page 252
Total pages 12
Publisher Routledge
Place of Publication London, England
ISBN 0415417279
Language eng
Indigenous content off
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2008, Taylor & Francis
Persistent URL

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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