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Community relations : gateways support services 2005- 06

Demetrious, Kristin 2009, Community relations : gateways support services 2005- 06. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.81-97.

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Title Community relations : gateways support services 2005- 06
Author(s) Demetrious, Kristin
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Chapter number 6
Total chapters 15
Start page 81
End page 97
Total pages 17
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Aims of this chapter
* To define the qualities of a sustained and effective community relations campaign that meets extended social, ethical and economic imperatives
* To demonstrate how organisations can choose communicative activities that holistically build community, cooperation and trust, as well as providing important funds
* To identify other trends in community relations and highlight their limitations
ISBN 9780195559101
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
HERDC collection year 2008
Copyright notice ©2009, Mark Sheehan and Robina Xavier
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Created: Fri, 14 Aug 2009, 13:42:28 EST

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