Deakin home > Deakin University Library > Deakin Research Online > Community relations : gateways support services 2005- 06

Community relations : gateways support services 2005- 06

Demetrious, Kristin 2009, Community relations : gateways support services 2005- 06, in Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.81-97.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads

Title Community relations : gateways support services 2005- 06
Author(s) Demetrious, Kristin
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Chapter number 6
Total chapters 15
Start page 81
End page 97
Total pages 17
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Aims of this chapter
* To define the qualities of a sustained and effective community relations campaign that meets extended social, ethical and economic imperatives
* To demonstrate how organisations can choose communicative activities that holistically build community, cooperation and trust, as well as providing important funds
* To identify other trends in community relations and highlight their limitations
ISBN 9780195559101
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
HERDC collection year 2008
Copyright notice ©2009, Mark Sheehan and Robina Xavier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016978

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 411 Abstract Views, 5 File Downloads  -  Detailed Statistics
Created: Fri, 14 Aug 2009, 13:42:28 EST