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Consumer loyalty versus propensity to switch between providers in digital product markets

Kazakevitch, G. and Torlina, L. 2008, Consumer loyalty versus propensity to switch between providers in digital product markets, in Applied Economic Research, Athens Institute for Education and Research, Athens, Greece, pp.407-420.

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Title Consumer loyalty versus propensity to switch between providers in digital product markets
Author(s) Kazakevitch, G.
Torlina, L.
Title of book Applied Economic Research
Editor(s) Gregory T. Papanikos
Publication date 2008
Chapter number 27
Total chapters 36
Start page 407
End page 420
Total pages 14
Publisher Athens Institute for Education and Research
Place of Publication Athens, Greece
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9789606672316
Language eng
Field of Research 140209 Industry Economics and Industrial Organisation
Socio Economic Objective 910206 Market-Based Mechanisms
HERDC Research category B1 Book chapter
Copyright notice ©2008, Athens Institute for Education and Research
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017054

Document type: Book Chapter
Collections: School of Information and Business Analytics
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