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Australia's radical predatory pricing reforms: what business must know

Clarke, Julie 2008, Australia's radical predatory pricing reforms: what business must know, Deakin business review, vol. 1, no. 1, pp. 1-10.

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Title Australia's radical predatory pricing reforms: what business must know
Author(s) Clarke, Julie
Journal name Deakin business review
Volume number 1
Issue number 1
Start page 1
End page 10
Total pages 10
Publisher Deakin University
Place of publication Melbourne, Vic.
Publication date 2008-03
ISSN 1835-0615
Summary Radical changes to the Trade Practices Act have the potential to affect significantly the ability of businesses to engage in vigorous price competition. These changes are designed to prohibit what is colloquially referred to as predatory pricing; the practice of a firm temporarily reducing its prices to a level designed to eliminate its competitors so that, free of competition, it can thereafter lift them to supra-competitive levels. Unfortunately, because of its scope and the ambiguous new concepts it employs, the section has the potential to apply to all forms of vigorous price competition and creates significant risks for those businesses who seek to compete with their rivals by systematically, or irregularly, selling at lower prices than they do. This note examines the section’s nature and scope and identifies the pitfalls that it presents for such firms.
Language eng
Field of Research 180105 Commercial and Contract Law
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017079

Document type: Journal Article
Collections: School of Law
Higher Education Research Group
Open Access Collection
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.