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Psychic distance : antecedents, retail strategy implications and performance outcomes

Evans, Jody, Mavondo, Felix T. and Bridson, Kerrie 2008, Psychic distance : antecedents, retail strategy implications and performance outcomes, Journal of international marketing, vol. 16, no. 2, pp. 32-63.

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Title Psychic distance : antecedents, retail strategy implications and performance outcomes
Author(s) Evans, Jody
Mavondo, Felix T.
Bridson, Kerrie
Journal name Journal of international marketing
Volume number 16
Issue number 2
Start page 32
End page 63
Total pages 32
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2008
ISSN 1075-4253
1547-7215
Keyword(s) culture
internationalization
performance
psychic distance
retail strategy
Summary The authors propose a conceptual model of the psychic distance–organizational performance relationship that incorporates organizational factors (international experience and centralization of decision making), entry strategy, and retail strategy implications. The findings suggest that when entering psychically distant markets, retailers should adopt low-cost/low-control entry strategies and adapt their retail strategy to a greater extent than in psychically close markets. However, the authors find that such strategic responses have an adverse effect on performance. They find that international experience, psychic distance, entry strategy, and retail strategy adaptation are significant drivers of organizational performance and factors that determine critical success in international retailing.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2008, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017134

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.