Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation

Turner, Paul and Shilbury, David 2008, Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation, International journal of sports management and marketing (IJSMM), vol. 3, no. 3, pp. 167-183.

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Title Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation
Author(s) Turner, Paul
Shilbury, David
Journal name International journal of sports management and marketing (IJSMM)
Volume number 3
Issue number 3
Start page 167
End page 183
Publisher Inderscience
Place of publication Olney, England
Publication date 2008
ISSN 1475-8962
1740-2808
Summary Technical developments in television have resulted in major changes to the delivery of sport. One significant change is the development of relationships between clubs and sport broadcasters. This research identified the technology that is emerging in sport broadcasting, and the impact that this technology has on the potential for Inter-Organisational Relationship (IOR) formation between sport broadcasters and Australian-based professional football clubs, taken from the perspective of the sport broadcaster. Six preconditions for IOR formation were considered, including uncertainty, knowledge/expertise, resource acquisition, adaptive efficiency, regulation and strategic enhancement. In-depth interviews with senior managers of eight sport broadcasting organisations were undertaken with the resulting data analysed, and the emergent themes identified. Results indicate that sport broadcasters were not willing to enter into IORs with professional football clubs.
Language eng
Field of Research 150312 Organisational Planning and Management
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017136

Document type: Journal Article
Collection: School of Management and Marketing
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