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Revisiting retail internationalisation drivers, impediments and business strategy

Evans, Jody, Bridson, Kerrie, Byrom, John and Medway, Dominic 2008, Revisiting retail internationalisation drivers, impediments and business strategy, International journal of retail and distribution management, vol. 36, no. 4, pp. 260-280.

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Title Revisiting retail internationalisation drivers, impediments and business strategy
Author(s) Evans, Jody
Bridson, Kerrie
Byrom, John
Medway, Dominic
Journal name International journal of retail and distribution management
Volume number 36
Issue number 4
Start page 260
End page 280
Total pages 21
Publisher Emerald Group Publishing Limited
Place of publication Bingley, England
Publication date 2008
ISSN 0959-0552
1758-6690
Keyword(s) international business
product adaptation
retailing
standardization
Summary Purpose: – In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail internationalisation and the business strategy adopted have also changed.

Design/methodology/approach: – Interviews were conducted with 12 UK and US retailers. These exploratory data were combined with a review of the literature to explore changes in the drivers and impediments of retail internationalisation.

Findings: – Findings of this study suggest that, while a variety of factors drive retail internationalisation, profit growth is the most dominant motivator. In terms of impediments to foreign expansion, domestic market conditions were a barrier to the initiation of foreign expansion, whilst the regulatory environment and previous experiences presented obstacles in the process of internationalisation. Interviewees also expressed a desire for increased standardisation, while acknowledging the need for a substantial degree of adaptation in response to cultural differences.

Research limitations/implications: – The research findings are limited in terms of their generalisability.

Originality/value: – Much of the existing research into retail internationalisation was conducted in the 1990s. Given the substantial changes that have occurred over the past 15 years, the value of this paper lies in the updating of knowledge.
Notes Reproduced with the kind permission of the copyright owner. www.emeraldinsight.com/IJRDM.html
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2008, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017205

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