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Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty Bridson, Kerrie, Evans, Jody and Hickman, Melissa 2008, Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty, Journal of retailing and consumer services, vol. 15, no. 5, pp. 364-374. Attached Files Name Description MIMEType Size Downloads Title Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty Author(s) Bridson, Kerrie Evans, Jody Hickman, Melissa Journal name Journal of retailing and consumer services Volume number 15 Issue number 5 Start page 364 End page 374 Total pages 11 Publisher Pergamon Place of publication Oxford, England Publication date 2008-09 ISSN 0969-6989 1873-1384 Keyword(s) loyalty programs store satisfaction store loyalty retailing Summary After a decade of research there is still much to understand about the relationship between loyalty programs and whether they deliver on their promise of building customer loyalty towards a store and understanding the mediating role of store satisfaction. Our results suggest that loyalty program as a summary construct, explains a significant proportion of the variance in store satisfaction and store loyalty. However, disaggregation of the construct into hard versus soft attributes, promotes greater specificity, precision and accuracy in uncovering the differential impact on store satisfaction and store loyalty. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2007, Elsevier Ltd Persistent URL http://hdl.handle.net/10536/DRO/DU:30017206 Document type: Journal Article Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 14 Aug 2009, 13:50:51 EST Mon, 14 Dec 2009, 10:18:47 EST Mon, 14 Dec 2009, 10:19:53 EST Tue, 11 May 2010, 11:10:43 EST Tue, 11 May 2010, 11:12:03 EST Mon, 18 Apr 2011, 12:59:40 EST Filtered Full Citation counts: Cited 33 times in Scopus Search Google Scholar Access Statistics: 768 Abstract Views, 6 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 13:50:50 EST

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