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A practitioner's report on the interactive effects of socio-demographic barriers to travel

Kattiyapornpong, Uraiporn and Miller, Kenneth 2008, A practitioner's report on the interactive effects of socio-demographic barriers to travel, Journal of vacation marketing, vol. 14, no. 4, pp. 357-371, doi: 10.1177/1356766708094756.

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Title A practitioner's report on the interactive effects of socio-demographic barriers to travel
Author(s) Kattiyapornpong, Uraiporn
Miller, Kenneth
Journal name Journal of vacation marketing
Volume number 14
Issue number 4
Start page 357
End page 371
Publisher SAGE Publications Ltd
Place of publication London, England
Publication date 2008-12
ISSN 1356-7667
1479-1870
Summary Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper finds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are significant levels of vacation travel by even the most constrained groups as well as significant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.
Language eng
DOI 10.1177/1356766708094756
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017380

Document type: Journal Article
Collection: School of Management and Marketing
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