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It's not easy being green : attracting the environmentally aware consumer

Taghian, Mehdi and D`Souza, Claire 2008, It's not easy being green : attracting the environmentally aware consumer, Deakin business review, vol. 1, no. 2, pp. 5-13.

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Title It's not easy being green : attracting the environmentally aware consumer
Author(s) Taghian, Mehdi
D`Souza, Claire
Journal name Deakin business review
Volume number 1
Issue number 2
Start page 5
End page 13
Total pages 9
Publisher Deakin University
Place of publication Geelong, Vic.
Publication date 2008-12
ISSN 1835-0615
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2008, Deakin University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017442

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.