A trusted approach to e-commerce

Antoniou, Giannakis, Batten, Lynn and Parampalli, Udaya 2008, A trusted approach to e-commerce, Lecture notes in computer science, vol. 5159, pp. 119-132.

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Title A trusted approach to e-commerce
Author(s) Antoniou, Giannakis
Batten, Lynn
Parampalli, Udaya
Journal name Lecture notes in computer science
Volume number 5159
Start page 119
End page 132
Total pages 14
Publisher Springer-Verlag
Place of publication Berlin, Germany
Publication date 2008-08-18
ISSN 0302-9743
1611-3349
Keyword(s) trust
e-commerce
privacy
Summary It has been well documented that lack of trust between commercial entities and purchasers can restrict the potential of e-commerce. This may be because the purchaser is required to provide sensitive information to the commercial entity or because the purchaser may be suspicious that after payment has been processed, the goods purchased will not arrive. The challenge for the researcher is to determine the e-commerce model which maximizes the trust relationship. In this paper, we introduce a measure of the trust based on the information distributed to the parties in the transaction and isolate the instances which maximize trust for the purchaser. This leads us to propose four new models for e-commerce which would improve consumer trust and therefore likely lead to an increase in on-line commerce. We demonstrate that no new technologies are needed in order to implement these new models.
Notes Book Title : Secure Data Management (LNCS 5159)
Language eng
Field of Research 080610 Information Systems Organisation
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2008
Copyright notice ©2008, Springer-Verlag
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017471

Document type: Journal Article
Collection: School of Engineering and Information Technology
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