Country practice : a case study of regional public relations practice

Kirby, Bronwyn 2008, Country practice : a case study of regional public relations practice, Prism, vol. 5, no. 1-2, pp. 1-11.

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Title Country practice : a case study of regional public relations practice
Author(s) Kirby, Bronwyn
Journal name Prism
Volume number 5
Issue number 1-2
Start page 1
End page 11
Total pages 11
Publisher Bond University, Faculty of Humanities and Social Sciences
Place of publication Gold Coast, Qld.
Publication date 2008
ISSN 1448-4404
Summary Research into public relations practice in all settings is vital given the extent and spread of its practice. However, despite the maturity of the public relations profession and the number of public relations practitioners who operate outside metropolitan areas, there has been little research to identify the distinctive nature of public relations practice in regional locations.

This research project begins a dissection of the nature of professional public relations practice in a non-metropolitan setting through the examination of public relations activity, workplaces and interactions in a regional locale. The project seeks to examine the specific nature of public relations practice in non-metropolitan Australia through a case study of two Victorian regional cities; Ballarat and Warrnambool. Analysis of these two sites provides the pilot stage for a larger future comparative examination of public relations practice in regional Australian centres with a variety of economic, demographic and geographic profiles.

Language eng
Field of Research 200101 Communication Studies
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2008
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