Parental awareness and attitudes about food advertising to children on Australian television Morley, Belinda, Chapman, Kathy, Mehta, Kay, King, Lesley, Swinburn, Boyd and Wakefield, Melanie 2008, Parental awareness and attitudes about food advertising to children on Australian television, Australian and New Zealand journal of public health, vol. 32, no. 4, pp. 341-347, doi: 10.1111/j.1753-6405.2008.00252.x. Attached Files Name Description MIMEType Size Downloads Title Parental awareness and attitudes about food advertising to children on Australian television Author(s) Morley, Belinda Chapman, Kathy Mehta, Kay King, Lesley Swinburn, Boyd Wakefield, Melanie Journal name Australian and New Zealand journal of public health Volume number 32 Issue number 4 Start page 341 End page 347 Total pages 7 Publisher Wiley-Blackwell Publishing Asia Place of publication Milton, Qld Publication date 2008-08 ISSN 1326-0200 1753-6405 Keyword(s) children food advertising obesity television Summary Objective: To assess parents' concern regarding television food advertising to children and the marketing methods used, their awareness of existing regulations and support for strengthening restrictions, and to determine whether these factors differ across sociodemographic groups. Methods: A randomly selected sample of 400 parents of children under 14 years in all Australian States and Territories completed the cross-sectional telephone survey in March 2007. Data were weighted by metropolitan and regional population proportions. Results: Parents were concerned about unhealthy food advertising to children (67.3%), use of popular personalities (67.7%), toys (76.4%), and advertising volume (79.7%). Older parents, of high socioeconomic status (SES), with fewer household televisions were more likely to be concerned. Only 47.4% of parents were aware of current regulations and those with a tertiary education were more likely to be aware: odds ratio (OR) 2.96 (95% CI: 1.55-5.65). Parents supported a change from self-regulation (92.8%), a ban on unhealthy food advertising to children (86.8%) and, to a lesser extent, a ban on all food advertising (37.3%). Conclusions and implications: There was widespread parental concern about food advertising and strong support for tighter restrictions. Given that the existing regulations rely on complaints and awareness is low, particularly among parents with lower education levels, a system of external monitoring and enforcement is essential. Clearly more effective regulations are needed to protect children and parental support for this is high. Language eng DOI 10.1111/j.1753-6405.2008.00252.x Field of Research 111799 Public Health and Health Services not elsewhere classified Socio Economic Objective 920208 Health Inequalities HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2008, Wiley-Blackwell Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30017522 Document type: Journal Article Collections: Faculty of Health Public Health Research, Evaluation, and Policy Cluster Open Access Collection Related Links Link Description Link to full-text (open access)   Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 13:54:15 EST Mon, 14 Dec 2009, 14:58:25 EST Mon, 14 Dec 2009, 14:59:30 EST Mon, 16 Jun 2014, 11:56:20 EST Wed, 02 Jul 2014, 12:47:10 EST Fri, 11 Jul 2014, 11:18:51 EST Fri, 11 Jul 2014, 11:19:43 EST Fri, 19 Sep 2014, 11:07:14 EST Thu, 01 Oct 2020, 09:36:03 EST Filtered Full Citation counts:   Cited 25 times in TR Web of Science Cited 25 times in Scopus Search Google Scholar Access Statistics: 916 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 13:54:14 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.