Openly accessible

Corporate social responsibility, new activism and public relations

Demetrious, Kristin 2008, Corporate social responsibility, new activism and public relations, Social responsibility journal, vol. 4, no. 1/2, Special issue: Ethics & morality in business practice, pp. 104-119.

Attached Files
Name Description MIMEType Size Downloads
demetrious-corporatesocial-post-2008.pdf Author's post print application/pdf 264.55KB 808

Title Corporate social responsibility, new activism and public relations
Author(s) Demetrious, Kristin
Journal name Social responsibility journal
Volume number 4
Issue number 1/2
Season Special issue: Ethics & morality in business practice
Start page 104
End page 119
Total pages 16
Publisher Emerald Publishing Group
Place of publication Bingley, England
Publication date 2008
ISSN 1747-1117
1758-857X
Keyword(s) Australia
community relations
ethics
public relations
risk management
Summary Purpose – This paper aims to analyse why some contemporary corporate organisations are reluctant to articulate the effect of their market positioning behaviour on the unwilling communities that oppose their activities. It describes the communicative interactions between several large corporate organisations and the grassroots activist groups opposing their activities, in Victoria, Australia.

Design/methodology/approach
– Extensive secondary data were collected, including extensive newspaper and radio transcripts from the campaign periods, web site downloads, letters and other campaign documents. The research design applied to the data, a qualitative, interpretative analysis, drawing on key theoretical frameworks.

Findings – The research findings suggest that powerful protest strategies, combined with the right political and social conditions, and a shift in the locus of politics and expertise, bring to light public concerns about the ethics of corporate practices, such as public relations, used egocentrically by organisations, to harmonise their activities in late modern Western society. It finds that no serious overhaul of business ethics can occur until the unity of public relations is critically scrutinised and reformed. It helps define an alternative holistic communicative approach which could be applied more widely to business practice that helps avoid the limitations and relativism of public relations.

Originality/value – The research flags new ways of thinking expressed in the notion of public communication that could lead to creative and unusual coherences vital to deal with the apparent ecological challenges for society in late modernity.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2008, Emerald Publishing Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017712

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 491 Abstract Views, 810 File Downloads  -  Detailed Statistics
Created: Fri, 14 Aug 2009, 13:56:21 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.