New activism and communication in Australian risk society : a case study of the Otway Ranges Environment Network

Demetrious, Kristin 2008, New activism and communication in Australian risk society : a case study of the Otway Ranges Environment Network, Third sector review, vol. 14, no. 2, pp. 113-126.

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Title New activism and communication in Australian risk society : a case study of the Otway Ranges Environment Network
Author(s) Demetrious, Kristin
Journal name Third sector review
Volume number 14
Issue number 2
Start page 113
End page 126
Publisher Australian and New Zealand Third Sector Research Inc.
Place of publication Lindfield, N.S.W.
Publication date 2008
ISSN 1323-9163
Keyword(s) environmental grassroots activism
communication campaign
ethics
risk society
Summary This paper overviews a case study of environmental grassroots activism in Victoria, Australia, between 1995 and 2003. The Otway Ranges Environment Network (OREN) is significant for its successful communication campaign to change forest practices and policy decision-making in the Otway Ranges, and for its intervention in a long-standing and exclusive relationship between government and the timber industry. This paper describes and analyses pivotal parts of the OREN campaign: firstly, the group's strategy to boycott paper and pulp manufacture Kimberly-Clark Australia; and secondly, its decision to participate in the West Victoria Regional Forest Agreement (RFA) process to negotiate the future of Otway forest. Informed by the empirical research and the works of social theorists Ulrich Beck and Jurgen Habermas, this paper outlines a strategic approach to communication that is effective, fair and sustainable, and that can be applied by other non-profits - especially those that operate in politically volatile environments with a grassroots agenda.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017714

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