An improved trust model in agent-mediated E-commerce

Zhang, Zili, Zhou, Min and Wang, Ping 2008, An improved trust model in agent-mediated E-commerce, International journal of intelligent systems technologies and applications, vol. 4, no. 3/4, pp. 271-284.

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Title An improved trust model in agent-mediated E-commerce
Author(s) Zhang, Zili
Zhou, Min
Wang, Ping
Journal name International journal of intelligent systems technologies and applications
Volume number 4
Issue number 3/4
Start page 271
End page 284
Publisher Inderscience
Place of publication Olney, Ill.
Publication date 2008
ISSN 1740-8865
1740-8873
Keyword(s) multi-agent systems
MAS
confidence
reputation
trust management
e-commence
electronic commerce
agent-based systems
trust models
trustworthiness
ontology
Summary Trust is a fundamental issue in multiagent systems, especially in agent-mediated e-commence. The trust model plays an important role in determining who and how to interact in open and dynamic environments. To this end, many trust models have been developed. Based on the confidence–reputation model proposed by other researchers, an improved trust model is discussed. The original model was enhanced in two aspects: (1) when evaluating the trustworthiness of target agents, the reliability of the witness itself is taken into account and further aggregated by Dempster-Shafer evidence theory and (2) the ontological property of trust is considered, which implies that trust can be calculated more precisely. A case study is provided to show the effectiveness of the improved model.
Notes Full text document is only available to individual subscribers or to users at subscribing institutions : http://www.inderscience.com/offer.php?id=17272
Language eng
Field of Research 080199 Artificial Intelligence and Image Processing not elsewhere classified
Socio Economic Objective 899999 Information and Communication Services not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30017965

Document type: Journal Article
Collection: School of Engineering and Information Technology
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