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Player welfare and privacy in the sports entertainment industry

Kelly, Peter and Hickey, Christopher 2008, Player welfare and privacy in the sports entertainment industry, International review for the sociology of sport, vol. 43, no. 4, pp. 383-398, doi: 10.1177/1012690208099873.

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Title Player welfare and privacy in the sports entertainment industry
Author(s) Kelly, Peter
Hickey, Christopher
Journal name International review for the sociology of sport
Volume number 43
Issue number 4
Start page 383
End page 398
Total pages 16
Publisher R. Oldenbourg Verlag
Place of publication Munich, Germany
Publication date 2008-12
ISSN 1012-6902
1461-7218
Keyword(s) Australian Football League
care of the self
Foucault
player privacy
risk management
sports celebrity
Summary In an era when games at the elite level are sports entertainment businesses many of the elite performers in different industries have evolved into celebrities: they exist as images, icons and brands whose every thought, action, change of style or partner is commodified and consumed. This article reports on one aspect of a research project that was funded by the Australian Football League (AFL) to explore the emergence and evolution of a `professional identity' for AFL footballers. Drawing on Foucault's later work on the care of the Self we focus on the ways in which player identities are governed by coaches, club officials, and the AFL Commission/Executive; and the manner in which players conduct themselves in ways that can be characterized as professional — or not. The article explores the roles of Player Development Managers (PDMs) in emerging processes of risk and player management that can be seen as intrusive in players' lives. The research we report on produced evidence of tensions between the paternalistic, profiling and reporting elements of various risk management practices at the Club level — in an environment where what it means to be a professional footballer is taking on new forms.
Language eng
DOI 10.1177/1012690208099873
Field of Research 160805 Social Change
1303 Specialist Studies in Education
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2008, ISSA and SAGE Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018007

Document type: Journal Article
Collection: School of Education
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