Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants

Hall, John, Basarin, V. John and Lockstone, Leonie 2008, Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants, in CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we?, Griffith University, Gold Coast, Qld., pp. 1-17.

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Title Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants
Author(s) Hall, John
Basarin, V. John
Lockstone, Leonie
Conference name Council for Australian University Tourism and Hospitality Education. Conference proceedings (18th : 2008 : Surfers Paradise, Queensland)
Conference location Surfers Paradise, Queensland
Conference dates 11-14 February 2008
Title of proceedings CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we?
Editor(s) Davidson, Mike
Publication date 2008
Conference series Council for Australian University Tourism and Hospitality Education Conference
Start page 1
End page 17
Total pages 17
Publisher Griffith University
Place of publication Gold Coast, Qld.
Keyword(s) Anzac Day
Gallipoli
event management
tourism
structural equation model
visitor satisfaction
Summary This paper explores the critical success factors of special events, in this case the Anzac Day commemorations at Gallipoli, Turkey. This event has become increasingly popular in recent years with crowd numbers growing to around 20,000 people traveling to attend the 2005 Dawn Service at historic Anzac Cove on Anzac day. The aim of this research is to investigate the success factors associated with Anzac Day commemorations at Gallipoli and to assess how these influence visitor satisfaction. Data was collected from 331 attendees of Anzac Day commemorations at Gallipoli while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using exploratory and confirmatory factor analysis as a basis to the development of a model of satisfaction using structural equation modeling. In this case constructs relating to amenities, transport, ceremonies and recommending behavior were found to be significant predictors of event satisfaction. These issues during the event were found to be of equal importance for both genders and all age groups.
ISBN 9781921291333
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2008, CAUTHE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018033

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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