Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants Hall, John, Basarin, V. John and Lockstone, Leonie 2008, Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants, in CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we?, Griffith University, Gold Coast, Qld., pp. 1-17. Attached Files Name Description MIMEType Size Downloads Title Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants Author(s) Hall, John Basarin, V. John Lockstone, Leonie Conference name Council for Australian University Tourism and Hospitality Education. Conference proceedings (18th : 2008 : Surfers Paradise, Queensland) Conference location Surfers Paradise, Queensland Conference dates 11-14 February 2008 Title of proceedings CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we? Editor(s) Davidson, Mike Publication date 2008 Conference series Council for Australian University Tourism and Hospitality Education Conference Start page 1 End page 17 Total pages 17 Publisher Griffith University Place of publication Gold Coast, Qld. Keyword(s) Anzac Day Gallipoli event management tourism structural equation model visitor satisfaction Summary This paper explores the critical success factors of special events, in this case the Anzac Day commemorations at Gallipoli, Turkey. This event has become increasingly popular in recent years with crowd numbers growing to around 20,000 people traveling to attend the 2005 Dawn Service at historic Anzac Cove on Anzac day. The aim of this research is to investigate the success factors associated with Anzac Day commemorations at Gallipoli and to assess how these influence visitor satisfaction. Data was collected from 331 attendees of Anzac Day commemorations at Gallipoli while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using exploratory and confirmatory factor analysis as a basis to the development of a model of satisfaction using structural equation modeling. In this case constructs relating to amenities, transport, ceremonies and recommending behavior were found to be significant predictors of event satisfaction. These issues during the event were found to be of equal importance for both genders and all age groups. ISBN 9781921291333 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, CAUTHE Persistent URL http://hdl.handle.net/10536/DRO/DU:30018033 Document type: Conference Paper Collections: Deakin Graduate School of Business Higher Education Research Group   Link to Related Work Analysis of satisfaction at Gallipoli on ANZAC day, 2007 : results of a survey of event participants (deposited 19-06-2017) Council for Australian University Tourism and Hospitality Education (CAUTHE) Publisher (deposited 22-08-2013)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 14 Aug 2009, 14:04:05 EST Mon, 07 Dec 2009, 13:40:41 EST Mon, 07 Dec 2009, 13:41:39 EST Tue, 04 May 2010, 12:50:18 EST Fri, 16 Mar 2012, 16:52:24 EST Mon, 09 Sep 2013, 11:24:54 EST Mon, 09 Sep 2013, 11:25:26 EST Tue, 21 Jan 2014, 09:45:48 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 659 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:04:05 EST

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