Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework
Kay, Pandora, Wong, Emma and Polonsky, Michael 2008, Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions, Canning Bridge, W.A., pp. 1-7.
Australian and New Zealand Marketing Academy Conference
Start page
1
End page
7
Total pages
7
Publisher
Promaco Conventions
Place of publication
Canning Bridge, W.A.
Summary
This paper draws together themes from within the leisure, arts and other literature related to why people might not attend cultural institutions and identifies eight barriers: 1) Physical; 2) Personal Access; 3) Cost; 4) Time and Timing; 5) Product; 6) Personal Interest; 7) Socialisation/Understanding; and 8) Information. Many of these barriers appear to be interrelated and as such strategies to address non-visitation will most likely need to be complex to allow the full range of barriers to be addressed.
Notes
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.