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Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework Kay, Pandora, Wong, Emma and Polonsky, Michael 2008, Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions, Canning Bridge, W.A., pp. 1-7. Attached Files Name Description MIMEType Size Downloads polonsky-understandingbarrierstoattendance-2008.pdf Published version application/pdf 141.05KB 140 Title Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework Author(s) Kay, Pandora Wong, Emma Polonsky, Michael Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.) Conference location Olympic Park, Sydney, N.S.W. Conference dates 1-3 December 2008 Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat Editor(s) Spanjaard, Daniela Denize, Sara Sharma, Neeru Publication date 2008 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 7 Publisher Promaco Conventions Place of publication Canning Bridge, W.A. Summary This paper draws together themes from within the leisure, arts and other literature related to why people might not attend cultural institutions and identifies eight barriers: 1) Physical; 2) Personal Access; 3) Cost; 4) Time and Timing; 5) Product; 6) Personal Interest; 7) Socialisation/Understanding; and 8) Information. Many of these barriers appear to be interrelated and as such strategies to address non-visitation will most likely need to be complex to allow the full range of barriers to be addressed. Notes Reproduced with the kind permission of the copyright owner. ISBN 1863081445 9781863081443 Language eng Field of Research 150606 Tourist Behaviour and Visitor Experience HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, Promaco Conventions Persistent URL http://hdl.handle.net/10536/DRO/DU:30018122 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 14:05:04 EST Fri, 02 Oct 2009, 12:39:50 EST Fri, 02 Oct 2009, 12:43:05 EST Fri, 02 Oct 2009, 12:45:01 EST Fri, 02 Oct 2009, 12:48:09 EST Tue, 06 Oct 2009, 14:18:23 EST Tue, 06 Oct 2009, 15:00:42 EST Wed, 14 Apr 2010, 18:23:04 EST Thu, 22 Apr 2010, 12:12:39 EST Thu, 18 Aug 2011, 12:13:21 EST Fri, 16 Mar 2012, 16:58:36 EST Filtered Full Access Statistics: 520 Abstract Views, 140 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:05:04 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.