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Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework

Kay, Pandora, Wong, Emma and Polonsky, Michael 2008, Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions, Canning Bridge, W.A., pp. 1-7.

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Title Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework
Author(s) Kay, Pandora
Wong, Emma
Polonsky, Michael
Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)
Conference location Olympic Park, Sydney, N.S.W.
Conference dates 1-3 December 2008
Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat
Editor(s) Spanjaard, Daniela
Denize, Sara
Sharma, Neeru
Publication date 2008
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 7
Publisher Promaco Conventions
Place of publication Canning Bridge, W.A.
Summary This paper draws together themes from within the leisure, arts and other literature related to why people might not attend cultural institutions and identifies eight barriers: 1) Physical; 2) Personal Access; 3) Cost; 4) Time and Timing; 5) Product; 6) Personal Interest; 7) Socialisation/Understanding; and 8) Information. Many of these barriers appear to be interrelated and as such strategies to address non-visitation will most likely need to be complex to allow the full range of barriers to be addressed.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 1863081445
9781863081443
Language eng
Field of Research 150606 Tourist Behaviour and Visitor Experience
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2008, Promaco Conventions
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018122

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