Applicability of leisure theory in managerial views on volunteerism in a volunteer managed nonprofit organisation : some preliminary findings
Kay, Pandora, Hede, Anne-Marie, Inglis, Judi and Polonsky, Michael 2008, Applicability of leisure theory in managerial views on volunteerism in a volunteer managed nonprofit organisation : some preliminary findings, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions Pty Ltd, Canning Bridge, W.A., pp. 1-8.
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ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat
Spanjaard, Daniela Denize, Sara Sharma, Neeru
Australian and New Zealand Marketing Academy Conference
Promaco Conventions Pty Ltd
Place of publication
Canning Bridge, W.A.
This paper explores whether a leisure perspective explains volunteer motivations as perceived by managers of one event-based nonprofit organisation - Victoria’s Open Garden Scheme. The results identify that a leisure perspective does not explain all motivations, as some volunteers are socially motivated by a desire to give back to their community. Other motivations are less positive and less voluntary than is expected of leisure and volunteering in a traditional context. Suggestions are made for further research and managerial implications in regards to managing volunteers.
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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