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Business 2.0 : a novel model for delivery of business services

Yap, Poh-Hean, Ong, Kok-Leong and Wang, Xungai 2008, Business 2.0 : a novel model for delivery of business services, in ICSSSM 2008 : Exploring service dynamics with science and innovative technology : Proceedings of the 2008 International Conference on Service Systems and Service Management, IEEE, Piscataway, N.J., pp. 661-665.

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Title Business 2.0 : a novel model for delivery of business services
Author(s) Yap, Poh-Hean
Ong, Kok-Leong
Wang, Xungai
Conference name IEEE International Conference on Service Systems and Service Management (2008 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 30 June - 2 July 2008
Title of proceedings ICSSSM 2008 : Exploring service dynamics with science and innovative technology : Proceedings of the 2008 International Conference on Service Systems and Service Management
Editor(s) Lee, Vincent C. S.
Chen, Jian
Ng, Wee-Keong
Ong, Kok-Leong
Tan, Ting Yean
Publication date 2008
Conference series International Conference on Service Systems and Service Management
Start page 661
End page 665
Publisher IEEE
Place of publication Piscataway, N.J.
Keyword(s) B2B
Web 2.0
business analytics
data analysis
Summary Web 2.0, regardless of the exact definition, has proven to bring about significant changes to the way the Internet was used. Evident by key innovations such as Wikipedia, FaceBook, YouTube, and Blog sites, these community-based Website in which contents are generated and consumed by the same group of users are changing the way businesses operate. Advertisements are no longer dasiaforcedpsila upon the viewers but are instead dasiaintelligentlypsila targeted based on the contents of interest. In this paper, we investigate the concept of Web 2.0 in the context of business entities. We asked if Web 2.0 concepts could potentially lead to a change of paradigm or the way businesses operate today. We conclude with a discussion of a Web 2.0 application we recently developed that we think is an indication that businesses will ultimately be affected by these community-based technologies; thus bringing about Business 2.0 - a paradigm for businesses to cooperate with one another to deliver improved products and services to their own customers.
ISBN 9781424416721
Language eng
Field of Research 080605 Decision Support and Group Support Systems
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2008, IEEE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018145

Document type: Conference Paper
Collection: Centre for Material and Fibre Innovation
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