Business 2.0 : a novel model for delivery of business services
Yap, Poh-Hean, Ong, Kok-Leong and Wang, Xungai 2008, Business 2.0 : a novel model for delivery of business services, in ICSSSM 2008 : Exploring service dynamics with science and innovative technology : Proceedings of the 2008 International Conference on Service Systems and Service Management, IEEE, Piscataway, N.J., pp. 661-665.
Web 2.0, regardless of the exact definition, has proven to bring about significant changes to the way the Internet was used. Evident by key innovations such as Wikipedia, FaceBook, YouTube, and Blog sites, these community-based Website in which contents are generated and consumed by the same group of users are changing the way businesses operate. Advertisements are no longer dasiaforcedpsila upon the viewers but are instead dasiaintelligentlypsila targeted based on the contents of interest. In this paper, we investigate the concept of Web 2.0 in the context of business entities. We asked if Web 2.0 concepts could potentially lead to a change of paradigm or the way businesses operate today. We conclude with a discussion of a Web 2.0 application we recently developed that we think is an indication that businesses will ultimately be affected by these community-based technologies; thus bringing about Business 2.0 - a paradigm for businesses to cooperate with one another to deliver improved products and services to their own customers.
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Field of Research
080605 Decision Support and Group Support Systems
Socio Economic Objective
970108 Expanding Knowledge in the Information and Computing Sciences
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