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Are carbon offsets potentially the new "greenwash?"

Polonsky, Michael and Garma, Romana 2008, Are carbon offsets potentially the new "greenwash?", in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions Pty Ltd, Canning Bridge, W.A..

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Title Are carbon offsets potentially the new "greenwash?"
Author(s) Polonsky, Michael
Garma, Romana
Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 1-3 December, 2008
Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat
Editor(s) Spanjaard, Daniela
Denize, Sara
Sharma, Neeru
Publication date 2008
Conference series Australian and New Zealand Marketing Academy Conference
Publisher Promaco Conventions Pty Ltd
Place of publication Canning Bridge, W.A.
Summary This paper explores the relationship between consumers’ knowledge and behaviours related to environmental issues and carbon offsets. We found that consumers were generally less knowledgeable about carbon offsets than about general environmental issues and increased knowledge about environmental issues does not result in more responsible environmental behaviours. Therefore, consumers may misunderstand claims made by marketers in relation to carbon offsets and thus public policy intervention is required.
ISBN 1863081445
9781863081443
Language eng
Field of Research 160503 Communications and Media Policy
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Copyright notice ©2008, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018171

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