Are carbon offsets potentially the new "greenwash?"
Polonsky, Michael and Garma, Romana 2008, Are carbon offsets potentially the new "greenwash?", in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions Pty Ltd, Canning Bridge, W.A..
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ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat
Spanjaard, Daniela Denize, Sara Sharma, Neeru
Australian and New Zealand Marketing Academy Conference
Promaco Conventions Pty Ltd
Place of publication
Canning Bridge, W.A.
This paper explores the relationship between consumers’ knowledge and behaviours related to environmental issues and carbon offsets. We found that consumers were generally less knowledgeable about carbon offsets than about general environmental issues and increased knowledge about environmental issues does not result in more responsible environmental behaviours. Therefore, consumers may misunderstand claims made by marketers in relation to carbon offsets and thus public policy intervention is required.
Field of Research
160503 Communications and Media Policy
Socio Economic Objective
970116 Expanding Knowledge through Studies of Human Society
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