Are carbon offsets potentially the new "greenwash?" Polonsky, Michael and Garma, Romana 2008, Are carbon offsets potentially the new "greenwash?", in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions Pty Ltd, Canning Bridge, W.A.. Attached Files Name Description MIMEType Size Downloads polonsky-arecarbonoffsets-2008.pdf Published version application/pdf 142.38KB 299 Title Are carbon offsets potentially the new "greenwash?" Author(s) Polonsky, Michael orcid.org/0000-0003-2395-1311 Garma, Romana Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.) Conference location Sydney, N.S.W. Conference dates 1-3 December, 2008 Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat Editor(s) Spanjaard, Daniela Denize, Sara Sharma, Neeru Publication date 2008 Conference series Australian and New Zealand Marketing Academy Conference Publisher Promaco Conventions Pty Ltd Place of publication Canning Bridge, W.A. Summary This paper explores the relationship between consumers’ knowledge and behaviours related to environmental issues and carbon offsets. We found that consumers were generally less knowledgeable about carbon offsets than about general environmental issues and increased knowledge about environmental issues does not result in more responsible environmental behaviours. Therefore, consumers may misunderstand claims made by marketers in relation to carbon offsets and thus public policy intervention is required. ISBN 1863081445 9781863081443 Language eng Field of Research 160503 Communications and Media Policy Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society HERDC Research category E1 Full written paper - refereed ERA Research output type E Conference publication HERDC collection year 2008 Copyright notice ©2008, The Authors Persistent URL http://hdl.handle.net/10536/DRO/DU:30018171 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 14:05:37 EST Fri, 02 Oct 2009, 08:42:40 EST Fri, 02 Oct 2009, 09:47:12 EST Tue, 06 Oct 2009, 12:58:03 EST Tue, 06 Oct 2009, 13:00:18 EST Mon, 19 Apr 2010, 12:29:12 EST Fri, 16 Mar 2012, 17:02:07 EST Fri, 01 Mar 2013, 10:42:21 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 691 Abstract Views, 299 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:05:37 EST

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