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Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers

Polonsky, Michael Jay and Landreth Grau, Stacey 2008, Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions Pty Ltd, Canning Bridge, W.A., pp. 1-7.

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Title Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers
Author(s) Polonsky, Michael Jay
Landreth Grau, Stacey
Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 1-3 December, 2008
Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat
Editor(s) Spanjaard, Daniela
Denize, Sara
Denize, Sara
Publication date 2008
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 7
Total pages 7
Publisher Promaco Conventions Pty Ltd
Place of publication Canning Bridge, W.A.
Summary This paper examines how managers of nonprofit organizations and foundations view the measurement of the social value of these organizations. In exploratory interviews, we found that the managers generally agree that objective measures are desired where and when possible, but recognise the difficulties in developing an assessment that enables comparisons across the nonprofit sector. These difficulties, as well as the implications for developing assessments of social value for nonprofit organizations, are discussed
ISBN 1863081445
9781863081443
Language eng
Field of Research 150507 Pricing (incl Consumer Value Estimation)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Copyright notice ©2008, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018179

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.