Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers
Polonsky, Michael Jay and Landreth Grau, Stacey 2008, Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions Pty Ltd, Canning Bridge, W.A., pp. 1-7.
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ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat
Spanjaard, Daniela Denize, Sara Denize, Sara
Australian and New Zealand Marketing Academy Conference
Promaco Conventions Pty Ltd
Place of publication
Canning Bridge, W.A.
This paper examines how managers of nonprofit organizations and foundations view the measurement of the social value of these organizations. In exploratory interviews, we found that the managers generally agree that objective measures are desired where and when possible, but recognise the difficulties in developing an assessment that enables comparisons across the nonprofit sector. These difficulties, as well as the implications for developing assessments of social value for nonprofit organizations, are discussed
Field of Research
150507 Pricing (incl Consumer Value Estimation)
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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