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Considerations for performing arts organisations in a climate of transition to the open market context in Vietnam

Le, Huong 2008, Considerations for performing arts organisations in a climate of transition to the open market context in Vietnam, in ASAA 2008 : Proceedings of the Asian Studies Association of Australia 17th Biennial Conference : Is this the Asian Century, Monash University, Melbourne, Vic., pp. 1-15.

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Title Considerations for performing arts organisations in a climate of transition to the open market context in Vietnam
Author(s) Le, Huong
Conference name Asian Studies Association of Australia. Biennial Conference (17th : 2008 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 1-3 July 2008
Title of proceedings ASAA 2008 : Proceedings of the Asian Studies Association of Australia 17th Biennial Conference : Is this the Asian Century
Editor(s) Vicziany, A M
Cribb, Robert
Publication date 2008
Conference series Asian Studies Association of Australia Biennial Conference
Start page 1
End page 15
Publisher Monash University
Place of publication Melbourne, Vic.
Summary The emergence of a global economy and culture has created a worldwide climate of change since the 1980s. These changes impact on the growth of a national economy and change the significance of sectors in society, for example the service sector, which increasingly accounts for an important part of the economy (Burbules & Torres, 2000). The arts have also been profoundly influenced by social changes, and technological development. While these changes pose new challenges for the arts, most of which struggle for financial viability in an era of globalisation, privatisation and reduced public funding, the developments also open new opportunities for arts companies/artists but require them to possess the capability to identify and adapt to change. This process underlines the necessary new capacities of arts management, arts marketing, arts leaders and artists.

Doi moi - Vietnamese economic reforms in 1986 - provided impetus for change in every sector, resulting in growth of the service sector in Vietnam (UNDP, 2002). Arts organisations in Vietnam found themselves operating in a more competitive environment, forcing them to adjust to this new economic structure. Improved Vietnamese living standards helped to create more demands for a diverse entertainment industry and allowed both the government and individuals to spend more on the arts. A new cultural policy - socialisation (somewhat equivalent to privatisation in Western countries) was implemented in the arts and cultural sector, producing for performing arts organisations (PAOs) as well as a broader cultural milieu in Vietnam, challenges of being self-sustaining but also more autonomy and greater funding diversity. Simultaneously, this led to upgraded artistic standards, improved infrastructure and higher musicians’ salaries; the latter having only experienced slow improvement during the subsidised era.

This paper investigates how social changes affected organisational operations of selected PAOs in Vietnam and Australia. The analysis of how PAOs in each country adjusted to rapid changes will provide experience for learning from each other, particularly for the Vietnamese case. These analyses provide points of discussion, comparison and implications for development of arts management training in Vietnam. Case studies, personal interviews with key participants and policy actors have been used to discern which direction performing arts management should take in order to correspond with Vietnam’s present and future economic situation and its political position in the world.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2008, ASAA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018187

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.