Battlefield tourism in Turkey : an empirical analysis of British ex-colonial event attendance
Hall, John, Lockstone, Leonie, Basarin, John and Shaw, Robin 2008, Battlefield tourism in Turkey : an empirical analysis of British ex-colonial event attendance, in AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland, pp. 1-8.
This paper explores the influence of visitor satisfaction on intention to recommend event attendance. The Anzac Day commemoration at Gallipoli, Turkey, an event that has become increasingly popular in recent years and provides the backdrop for the current study. Some 20,000 people travel to attend this event. Data was collected from 331 attendees while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using factor analysis as a basis for identifying model constructs to be tested using structural equation modelling. Findings suggest that the constructs relating to the ceremonies held at Anzac Cove and Lone Pine and the experiential and emotional aspects of the event were significant predictors of event satisfaction and subsequent recommending behaviour. The implications of these findings for events in general and the success of the Anzac Day commemorations at Gallipoli are discussed.
Field of Research
150604 Tourism Marketing
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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