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Battlefield tourism in Turkey : an empirical analysis of British ex-colonial event attendance

Hall, John, Lockstone, Leonie, Basarin, John and Shaw, Robin 2008, Battlefield tourism in Turkey : an empirical analysis of British ex-colonial event attendance, in AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland, pp. 1-8.

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Title Battlefield tourism in Turkey : an empirical analysis of British ex-colonial event attendance
Author(s) Hall, John
Lockstone, Leonie
Basarin, John
Shaw, Robin
Conference name Academy of Marketing. Conference (2008 : Aberdeen, Scotland)
Conference location Aberdeen, Scotland
Conference dates 7-10 July 2008
Title of proceedings AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings
Editor(s) [Unknown]
Publication date 2008
Conference series Academy of Marketing Conference
Start page 1
End page 8
Total pages 8
Publisher Robert Gordon University
Place of publication Aberdeen, Scotland
Summary This paper explores the influence of visitor satisfaction on intention to recommend event attendance. The Anzac Day commemoration at Gallipoli, Turkey, an event that has become increasingly popular in recent years and provides the backdrop for the current study. Some 20,000 people travel to attend this event. Data was collected from 331 attendees while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using factor analysis as a basis for identifying model constructs to be tested using structural equation modelling. Findings suggest that the constructs relating to the ceremonies held at Anzac Cove and Lone Pine and the experiential and emotional aspects of the event were significant predictors of event satisfaction and subsequent recommending behaviour. The implications of these findings for events in general and the success of the Anzac Day commemorations at Gallipoli are discussed.
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018236

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Higher Education Research Group
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