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Competition in the mature markets of professional versus final consumer information products

Kazakevitch, Gennadi and Torlina, Luba 2008, Competition in the mature markets of professional versus final consumer information products, in ACIS2008 : Creating the future : transforming research into practice : Proceedings of the 19th Australasian Conference on Information Systems, ACIS, [Christchurch, New Zealand], pp. 473-483.

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Title Competition in the mature markets of professional versus final consumer information products
Author(s) Kazakevitch, Gennadi
Torlina, Luba
Conference name Australasian Conference on Information Systems (19th : 2008 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 3-5 December 2008
Title of proceedings ACIS2008 : Creating the future : transforming research into practice : Proceedings of the 19th Australasian Conference on Information Systems
Editor(s) Mills, Annette
Huff, Sid
Publication date 2008
Conference series Australasian Conference on Information Systems
Start page 473
End page 483
Publisher ACIS
Place of publication [Christchurch, New Zealand]
Keyword(s) consumer choice
mature markets
information product
quality
switching costs
network effect
Summary Factors are explored of decision making in regard to buying and/or upgrading information products. Mature information product markets are considered. Comparing two cases - professional and final consumer information products - the decision making process is considered on the choice of product variant. We distinguish three groups of users according to their ultimate decisions to either not to upgrade the existing system, or to upgrade it with the existing provider, or to switch to another provider. Consumer decision is based on multiple characteristics of information product quality, network effects, price and switching costs, whereas producers have to compete not only with their competitors, but also with the previous versions of the own products. Based on the considered cases, differences in consumer priorities are discussed in the markets of professional versus final consumer information products.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780473145286
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2008, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018254

Document type: Conference Paper
Collections: School of Information Systems
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