Internationalisation process for construction design service SMES on multi national projects

London, Kerry 2008, Internationalisation process for construction design service SMES on multi national projects, in International Conference on Multinational Construction Projects : Securing high performance through cultural awareness and dispute avoidance, International Council for Research and Innovation in Building and Construction, Rotterdam, Netherlands, pp. 1-17.

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Title Internationalisation process for construction design service SMES on multi national projects
Author(s) London, Kerry
Conference name CIB W112 International Conference on Multinational Construction Projects (2008 : Shanghai , China)
Conference location Shanghai, China
Conference dates 21 - 23 November 2008
Title of proceedings International Conference on Multinational Construction Projects : Securing high performance through cultural awareness and dispute avoidance
Editor(s) [Unknown]
Publication date 2008
Series CIB proceedings
Conference series CIB W112 International Conference on Multinational Construction Projects
Start page 1
End page 17
Total pages 537 p.
Publisher International Council for Research and Innovation in Building and Construction
Place of publication Rotterdam, Netherlands
Keyword(s) internationalization
institutional arrangements
reflexivity
Summary The internationalisation process has four key factors including market selection, decision to enter, entry modes and factors affecting entry modes. Small and medium sizes enterprises (SMEs) in the architectural engineering construction design services sector have demonstrated an increasing involvement in international markets. Consequently, activities and processes involved in internationalisation of these SME types present important issues for understanding from entrepreneurial, managerial and research perspectives. A research gap exists, however, through emphasis in past research having been given to large firms, and in particular those within manufacturing. This investigation identified similarities and differences between two construction design service SMEs who have been exporting to various localities including Eastern Europe, Africa, Middle East, UK, Asia and South America for typically more than two decades. Similarities and differences were identified within eight major constructs including: purpose, firm type, market image and design philosophy, entry mode strategy, institutional arrangement, factors affecting mode of entry, marketing selection and firm strategy in relation to project selection. The primary reasons for firms in both cases working in international markets were associated with the firms' motivations related to growth and enhancement of financial viability. Both firms were categorized as client following. This paper discusses the various internationalization processes and explains the reasons intrinsic to each case study. The two firms have been highly successful in the internationalization processes on multi-national projects die to a reflexive capability philosophy which incorporates continuous analysis and alignment between firm and locality characteristic to transform traditional barriers into enablers of success.
Language eng
Field of Research 120201 Building Construction Management and Project Planning
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018291

Document type: Conference Paper
Collection: School of Architecture and Built Environment
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