The dual technique model within case study approaches to cross-cultural management research in China

Chung, Mona and Smith, Wendy 2008, The dual technique model within case study approaches to cross-cultural management research in China, in OBEC 2008 : Proceedings of the 2008 Oxford Business and Economics Conference, Oxford University, Oxford, England, pp. 1-25.

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Title The dual technique model within case study approaches to cross-cultural management research in China
Author(s) Chung, Mona
Smith, Wendy
Conference name Oxford Business and Economics Conference (2008 : Oxford, England)
Conference location Oxford, England
Conference dates 22-24 June 2008
Title of proceedings OBEC 2008 : Proceedings of the 2008 Oxford Business and Economics Conference
Editor(s) Gupta, Atul
Publication date 2008
Conference series Oxford Business and Economics Conference
Start page 1
End page 25
Publisher Oxford University
Place of publication Oxford, England
Keyword(s) qualitative research method
case studies
China business research
Summary This paper advocates the effectiveness of a dual technique model of interviewing, which combines narrative and depth interview techniques, within the case study method in a cross-cultural management research setting, an Australian MNC operating in China. The case study is acknowledged to be a highly appropriate method for gaining insight into the complicated area of cross-cultural management enquiry in order to generate new theories. In this context, we propose a model which combines the narrative and the depth interview techniques in the interview process, and have illustrated its usefulness with material drawn from the China-Australia cross-cultural research interface.

After establishing the rationale for the model, the discussion focuses on the practicalities of applying it in interviews, in relation to the preparation, warm-up and trust building phases, and in the exercise of personal interviewing skills in cross-cultural research, in this case, the advantage of the interviewer being bilingual.
Notes School of Management and Marketing
ISBN 9780974211473
0974211478
Language eng
Field of Research 150308 International Business
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018333

Document type: Conference Paper
Collection: School of Management and Marketing
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